Is a comparison to Minecraft appropriate in this case? Minecraft creators also give full freedom to players, but they produce content themselves and guide players in their adventures, forcing them to explore new horizons. A subscription makes more sense for creators and those who need to withdraw their Robux. There are also paid subscriptions, but regular players can generally do without them. Essentially the same percentage is taken by Steam, but it doesn’t provide infrastructure and also requires an upfront fee for the ability to post. *Roblox only takes a 30% commission on all user micro-transactions and promotion fees. In addition, developers provide servers, moderation systems, and the development of monetization of user-generated content. In 2020, Roblox became the fastest-growing company in the game industry and the 9th fastest-growing company in the world. While the company’s revenue for all years in 2019 was about $1 billion, the studio earned the same amount in 2020.
We can also talk about some accumulating effects among Influencers. On the other hand, Roblox began to fight player toxicity and made a number of changes to the way chat works. Instrument loading became noticeably faster, and the process of creating new games no longer took months of your life. On the one hand, the studio has finally upgraded its infrastructure, and the new servers have significantly improved the user experience. What exactly influenced the growth of the audience and the company’s earnings is hard to say. The most important difference, which breaks all the similarities – the approach to the players and ways of monetization, but more about it later.ĭespite the fact that Roblox is more than 17 years old, the real fame of the platform came in 2018.
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